We all have 4G now so how quickly should a mobile website load in 2019?
We all see our website designers harping on about how quickly a mobile website should load but very few of them can actually get a mobile website to load quicker than around 7 seconds. This, in modern times is like waiting on that last night bus.. You know its coming but you would probably be quicker walking home!
When you ask your website designer How Quickly should a mobile website load, you are looking to get an honest answer.
When building a website for any client, I am looking to get a site loading to a mobile screen in less than around 2 seconds. This will ensure the website visitor is getting the info as quickly as I can get it to them and ensures that Google is appreciating how quickly the site loads, which is a major concern when building any website.
Its obvious you want your mobile website to load as quickly as possible but how fast is fast enough?
Here are some loading times to compair your mobile loading times to:
if your site loads in 5 seconds, it is faster than approximately 25% of the web
if your site loads in 2.9 seconds, it is faster than approximately 50% of the web
if your site loads in 1.7 seconds, it is faster than approximately 75% of the web
if your site loads in 0.8 seconds, it is faster than approximately 94% of the web
Google has got some great free tools to test how quickly your website will load on a mobile phone including the Google Lighthouse Tool. This free tool installs in to your Google Chrome Browser and does multiple tests on your page. You'll be amazed how your page performs in the real world.
Another great free tool to test mobile website loading times is Googles Mobile Friendly test tools which you can find at Mobile Friendly Test. I prefer this tool as it gives you more of an insight in to what is wrong with your pages and even gives you minified files to help you speed up any pages on your site (as long as you have FTP access that is). Here is a great insight in to page bounce rates for slow loading website pages.
Any way lets get back to how quickly a website should load on a mobile.
You might find this hard to believe but in 2018, the average speed for a website to load on a mobile device was 22 seconds. This is for a full page to load! I can only imagine how much revenue has been lost by small businesses because of this loading time!
If you consider that more people now use mobiles than desktops or any other device for browsing the internet for all manner of reasons from shopping for shoes to finding a local plumber, then having a slow loading website is like turning away clients from your business simply because your website takes too long to load. I test allot of website for loading speeds and find that 99% of the time, when loading a slow website it is using one of the common CMS that allows it users to install plugins directly from the admin section. I would have to advice against this as most of the plugins are not made with loading times as a consideration.
Here are 5 tips to help you reduce your mobile website loading times.
Head over to Googles tools (see links above) and get testing your website loading times. Ask your website designers if they can reduce the loading times by compressing the images and text that is presented on your pages and test again.
Keeping a close eye on your pages loading times on your own mobile devices and also testing your competitors websites will give you a great idea of how your website stands in your market.
No matter how you look at it, a faster website is always better.
If you give this page a quick test on Googles Page Speed Insights Tool, you will see that the score is 95% for mobile and 99% for desktop. Check my Mobile Speed Test Results.
Feel free to get in touch to see if I can do this for your website.